The popular personality of MTV has been crowned the most influential in the music industry with the new Celebrity Power Index ranking released today.
The study also finds that the average viewer of the show has a greater appreciation of celebrities who are themselves popular in their own right, but not necessarily those they are affiliated with.
Among the Top 10 celebrities who scored highest on the list, it was singer Ariana Grande, with a score of 5.8, who was ranked first.
This is in line with what the survey found when it looked at the popularity of the five top pop stars in the world: Beyonce, Rihanna, Beyoncé and Rihanna’s husband, Jay-Z.
Beyonce had a score higher than Rihanna on the Celebrity Power index, but was not the first.
She was second in 2013 and 2014, ahead of Beyoncé, who received a score 4.8.
Celebrity Power Index by BrandRank.com (Top 10 celebrities)Rank Artist Name Score 1 Rihanna 5.7 2 Beyonce 5.6 3 Beyonce 4.6 4 Ariana Grande 4.3 5 Beyoncé 4.2 6 Taylor Swift 4.1 7 Rihanna 4.0 8 Taylor Swift 3.9 9 Rihanna 3.8 10 Rihanna 2.8